Gestión integral de la cadena de suministro: Estrategias para la excelencia en almacenaje y distribución

Abstract

We understand distribution as the function that allows the transfer of products and services from their final state of production to that of acquisition and consumption, encompassing the set of activities or flows necessary to place the goods and services produced at the disposal of the final buyer (individuals or organizations). in the conditions of place, time, form and adequate quantity. It is the part of logistics, the commercial one, which refers to the external movement of finished products (or semi-finished products in the case of industrial products) from the seller (origin) to the client or buyer (destination), with the distribution channel being the that will allow such a connection. Indeed, physical distribution includes planning and controlling the physical movement of products from the factory to the final consumer. That is why logistics includes the planning and control of the relationships between the management of raw materials and the distribution of the finished product. Following this orientation, it seems clear that the concept of logistics is broader than that of physical distribution, and the latter would be an important part of logistics. By virtue of this, a distribution channel is the path followed by a product or service to go from the production phase to the acquisition and consumption phase. The path of a channel is formed by a variable number of more or less autonomous organizations, internal and / or external to the company, which maintain structures, behaviors and social relations in general, which result in the realization, with greater or lesser success. , of the various distribution functions. The organizations that make up the channel are called intermediaries, being distribution companies located between the producer and the final consumer. In this sense, the methodology used in this article will be based on theoretical analysis of repositories and documentary information that refers to the subject.

Keywords

Storage

Warehousing

Distribution

Logistic

Almacenaje

Cadena de suministro

Distribución

Logística

References

Linares, A. (2020). Paradigmas de la comunicación: un reto gerencial para el mercadeo de las organizaciones del Siglo XXI. Marketing Visionario, 78-91.

Anaya, J. (2021). Logística Integral. La gestión operativa de la empresa. Madrid: Esic Editorial.

Armstrong, G., & Kotler, P. (2020). Fundamentos de Marketing. México: Pearson Educación.

Acosta, E. (2020). Administración Informática I. Análisis y evaluación de tecnologías de información. México: Grupo Editorial Patria.

Gonzalez, D. (2020). Logística Empresarial. Argentina: Universidad Nacional de Mar del Plata.

Castellanos, A. (2021). Logística Comercial Internacional. Colombia: Ecoe Ediciones.

Jaime, J. (2021). Finanzas para el marketing y las ventas. Como planificar y controlar la gestión comercial. Madrid: Esic Editorial.

Cristóbal, M. (2016). Gestión de logística y cadena de suministro (5ª ed.). Pearson Reino Unido.

Publication Facts

Publication Facts

Metric

This article

Other articles

Peer reviewers 

0

2.4

Reviewer profiles  N/A

Author statements

Author statements

This article

Other articles

Data availability 

N/A

16%

External funding 

No

32%

Competing interests 

N/A

11%

Metric

This journal

Other journals

Articles accepted 

2%

33%

Days to publication 

118

145

Indexed in

• GS
• L

Editor & editorial board

profiles

Academic society 

Universidad Metropolitana de Educación, Ciencia y Tecnología

Publisher 

Universidad Metropolitana de Educación, Ciencia y Tecnología

To learn about these publication facts, click

PF is maintained by the Public Knowledge Project