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Abstract
This research sought the group learning of the participants. The main objective was that each of the participants knew more about the relevance of packaging in logistics planning and marketing in world trade. To obtain the learning results and analysis of the research, we used the survey method and the brand testing method. The most relevant results we find that consumers when buying a product focus more on the packaging, its shape and its usefulness, these consider that good brands use good packaging. The results concluded that all trade in the purchase and sale of a product worldwide must use the packaging as a catapult for their marketing strategies and product introduction. In logistics planning the container plays an important role because certain marketing laws establish requirements to market or not a product depending on a container
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References
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