La importancia del diseño de marca en la publicidad: Un análisis científico

Abstract

Brand design is a fundamental aspect of contemporary advertising, with a significant impact on consumer perception, brand loyalty, and commercial success. This article examines the importance of brand design in advertising from a scientific perspective, addressing its influence on consumer cognition, brand identity, and purchasing behavior. Recent research highlighting the relationship between brand design and business outcomes is reviewed, as well as effective strategies for optimizing brand design across various advertising platforms. Brand design not only influences consumer perception but can also impact their purchasing decisions and brand loyalty. This article analyzes the importance of brand design in advertising, emphasizing its role in building brand identity and creating a lasting connection with consumers.

Keywords:

Brand design Marketing strategy Visual elements Brand identity Consumer cognition Purchase behavior Brand recognition Brand associations Advertising Impact

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